Is anyone still doing the whole "SMMA" thing in 2024?Is SMMA even work getting into? I have a strong sales & marketing background & I'm currently trying work for myself & only myself. Everyone's dream right?

I know dropshipping has always been a load of bs for 99.99% of people. But I know SMMA has worked but is it still worth doing or is it's barrier of entry to low for it to even be worthwhile?
https://www.reddit.com/r/Entrepreneur/comments/1btliom/is_anyone_still_doing_the_whole_smma_thing_in_2024/